Those of you who have followed me from the start will remember that I used to be OBSESSED with Boden. In fact one of the reasons I started blogging was because I enjoyed sharing my new Boden purchases on their social media forum (no longer operating). The problem is I was, and still am, developing my personal style and I think I just became weary of my Boden tunics, knitwear and jackets. I never really subscribed to their ‘fun prints’, but their quality and customer service could not and cannot ever be faulted. Of course I also loved wearing a quintessential British brand to remind me of home. Being here in the US also means that Boden can be worn loud and proud without incurring any of the potentially negative brand associations that it has in the UK – mumsy, middle class and frumpy.
I haven’t even visited the site recently but a 20% off code – 2A9Z in the US – was enough to lure me in. I did order the beautiful Alice shoes back in June but unfortunately they were way too narrow. At their reduced price of just $89 in the clearance I am tempted to try them again half a size up.
This Breton is currently in my basket. I absolutely LOVE the pine color and the broader stripes.
I’ve recently sold many of my winter coats. Each year I find they just don’t get worn. I LOVE a great coat, but here in Atlanta, even when it is cold, I have little need for a heavy winter coat as this city is all about the car – no walking outside wrapped up in the cold is required. This beautiful Ella jacket will be sufficient – again it is currently 20% off.
Of course I want the Alexa sweater to wear with it as modeled above.
How fabulous would the shoes, jacket and sweater look together – and you can save $150 on the outift today!
Have you seen anything that excites you on the Boden website? If you haven’t looked for a while I encourage you to – you might be surprised as I was. I have to say I am quite excited about seeing some Boden back in my closet!