It really must be a slow news day in the U.K. today. For some reason the press has decided to have a go at Boden. Claims of it being too expensive, out of touch with the current level of austerity, smugness and other such things, have been made by The Daily Telegraph and The Daily Mail. For the U.S. readers both these newspapers are right wing, Conservative leaning papers who try to appeal to the British middle class, Tory voting stereotype. I find The Daily Mail to be a really quite overtly right wing rag that often peddles far nastier, polarizing articles than today’s Boden bashing.
Having read both these articles I have found they are both representative of incredibly poor, sloppy journalism, probably written by graduates of journalism courses with crap A’ levels. Yes I’m pissed – ‘mad’ for you Brits out there (Sorry for the US/UK English mashup!).
1. The online version of the Daily Telegraph’s article has a whopping spelling error in their poll – all credibility lost after that I’m afraid.
2. Neither article mentions the fact that no true Boden fan ever buys at full price – the sticker prices are inflated so that Boden can continue to lure and incent customers with great offers and deals. There’s practically a new code every week and fans know where to find them.
3. Mumsnet is a dreadful source of information – who goes to a forum designed for bitching and moaning? They’ve always had it in for Boden and most visitors are probably the ‘mums who have given up brigade’. Get a grip. If any reporting was fair the reporters would also have acknowledged the Boden Community members who are fanatical about Boden and wait with baited breath for sales to start and new seasons to be released. Where are the quotes from BC, not to mention the active Facebook fan page, Daily Mail and Daily Telegraph?
Yes I’m mad and have flown to the defense of my beloved brand. I for one will continue to enjoy my Boden and wear it with pride and smugness – well why not if it looks good!? If anything I am more irritated by the poor journalism than the actual subject matter, and to think I used to miss the British press.