Category Archives: Running

Pounding the pavements.

Inspired by Martha’s post I went for a run this morning for the first time in months.  Injuries and my new love for spin has kept me off the sidewalks, but a looming weekend of partying spurred me on today – plus the weather is perfect here – blue skies and crisp air.  It felt great – just a casual 4 miles – but it reminded me why I love running so much.  I earned my scrambled eggs that’s for sure and Mumford & Sons gave me an added spring in my step for the last half mile.

I wasn’t sure what to wear today – I changed my mind a couple of times.  Our friends from Sweden arrive tomorrow for the weekend, and I have Hugh’s pre-K graduation and Poppy’s birthday celebrations – so lots of activities and outfits to plan!  In the end, after yesterday’s post, I got the legs out again.  This time with the Zara skort that has been featured on 80% of the blogs I read – admittedly worn by girls half my age.  I have the white too and the fabric is lovely and stretchy and comfortable.  You only know they are shorts from behind – and they are short shorts so make sure that razor goes all the way up the back of the leg!;)

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Skort – Zara // Jacket – Zara // T-shirt – Forever21 // Boots – Isabel Marant Dicker

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Abercrombie & Fitch and Marketing 101

Dipping in and out of the social media channels today I’ve noticed a lot of irate posts and comments regarding a recent article in Business Insider about the comments made by the Abercrombie & Fitch CEO, Mike Jeffries.  Basically he has said that he only wants ‘cool, thin, beautiful people wearing Abercrombie’s clothes’.  Reading the comments stirred me – but not into resolute agreement with the dissenters I’m afraid.

Before I continue I will preface with saying I am not fatist, remember?  I’ve been there, and I know what it’s like not being able to buy the clothes I want.  Even if the sizes were available – at my largest I really should not even have been thinking about wearing some styles from stores like H&M and A&F.

So back to what Mr. Jeffries said.  Anyone who has studied Marketing 101 knows that every great (and not so great) brand has a target.  You sacrifice being everything to all people in order to become niche with a certain core target.  In theory all brands are exclusionary.  Cartier market to wealthy individuals, Jenny Craig market to those that want to lose weight, Walmart target to those that want to ‘Save money. Live better.’, and Lane Bryant market to plus size women.  Where are the complaints about these brands being exclusionary?  I bet if you saw some of the white boards in those offices with the brand’s target demos, psychos and guiding principles written out, you would shudder to see who it really is they want buying their product.

I disagree completely with The Daily Mail’s summary regarding the furore – “But it might be time to change this dated business model. Plus-size, generally referring to U.S. 14 and above, makes up 67per cent of America’s purchasing population.”  Let’s stop increasing this number and start addressing the problem by getting healthier America!  I’ve often aired my hope that Zara doesn’t start vanity sizing for the US.  Their sales are not as good here as in Europe due, it is said, to the larger average size of the American woman.  Put bluntly a lot of American women can’t fit into Zara’s Large (very few of their clothes go to an XL).  Keep the clothes as they are – those that are desperate to wear the clothes and can’t, can go for a run and stay away from the chocolate.

Now I do realize this isn’t just about being ‘large’.  It’s also the reference to needing to be a ‘cool kid’ to shop there – and I get that.  There are all sorts of pressures on children as it is – never mind them worrying about being cool enough or not to wear Abercrombie, but ‘kids that are cool’ versus ‘kids that are not’ is nothing new.  Yes I have watched The Breakfast Club way too many times.  As far as I am aware most high schoolers can’t afford to shop in A&F without their parents chipping in – so surely that is where a parent helps to guide them with their clothes choices?  If, as a parent, you oppose the brand’s targeting practices don’t shop there.

So in conclusion to my random thoughts on the subject – I actually applaud Mike Jeffries for being open about his target market – it really doesn’t take much to work it out.  I can’t see it damaging A&F, in fact for many it will become more desirable – and for those objectors there are many other places to shop.

 

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Running with music.

It’s spring and it is time to get out and start pounding the pavements again.  The idea is to alternate with Spin classes and that should hopefully keep me injury free.  I always run with music – sometimes I get so in the zone I actually get chills and I can feel the rush of energy and endorphins that a great track gives me. Normally I run with an iPod shuffle – it’s tiny, neat and light so doesn’t hinder the – ah hem – athlete in me.  However, when I was back in the UK I really wanted to take some photos of the amazing views I am privy too when running over t’moors.  That meant either holding my camera while running – no thanks – or taking my iPhone.  The latter option was obviously preferable.

Now I’ve always been put off by wearing a cumbersome arm band while running but I have to say this one I used was very light, sweat proof and easy to adjust.  It’s the iPhone neoprene armband from MobileFun.com.  It’s also a pretty decent price at just $12.99 especially when you compare with similar products on the market.  If you are like me, and feel the need to document as you run, I can recommend this – perfect for keeping all your Instagram followers up to date.  The other advantage of running with an iPhone of course is that you can actually keep track accurately of miles and pace using an app like MapMyRun.  You can even bore people to tears on Facebook with how many miles you’ve run:)

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What else have I been up to?  Well yesterday I went to Target to stock up on some Spring clothes for Poppy – you have to be quick as they disappear fast.  She thinks her Mommy is ‘totally the best’ for buying her her first denim jacket.  I also sneaked in a pair of jeans for me.  Target have some fabulous bright clothes in right now – lots of tie dye and dip dye items too – right up my alley.  These jeans were just $25 and they come in green and purple too.

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Finally here are my ootd for the past couple of days.  I’ll be reporting back later with a new haircut –  think I’m going back to the faux hawk/undercut – I feel the rebel in me rising again.

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Sweater – J.Crew (from sale) // Jeans – velvet toothpick jeans J.Crew (from sale) // Converse – charcoal grey

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Jacket – Zara (old) // Tee – Gap (old) // Jeans – Hudson Collin // Boots – Office Nighthawk (sale bargains)

 

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A new obsession.

So I like to work out.  I also like to ‘dress the part’ and ‘look cute’ while working out – if possible when sweating buckets, huffing and puffing and as red as a beetroot – I don’t do ‘low impact’.  My favorite brand of work out gear for some time has been Lululemon.  They do fabulous fabrics for wicking and support, great colors, cute prints, and I LOVE their skorts.  Over the past few months though there has been some concern over their colors ‘bleeding’ in the wash.  There have been LOTS of comments on their FB page and their CEO even addressed quality issues.  I have noticed the trim on a couple of my beloved skorts that have changed color:(  Now I’m not ready to abandon Lululemon, but the quality concerns and their more mainstream presence i.e. seeing everyone in the same gear, has made me question whether the extra cost is worth it at all.

So I ventured out the other day to Atlantic Station to investigate the Athleta store.  I always receive their catalog and to be honest haven’t paid it much attention till now.  Flicking through it, what really appeals to me is the variety of clothing they offer – not just capris and tanks for gym wear – but they also have – dare I say it – ‘lounge wear’ and ‘travel attire’.  Don’t shoot me, but here is why I love it.  Sometimes I do just want to hang out at home in sweats – BUT not sweats that have a brand emblazoned across my butt, or elsewhere for that matter.  I still want to look cute in my, here we go again, ‘lounge wear’.  As for traveling – there is nothing worse than sitting on a 9hr transatlantic flight in skinny jeans, no matter how stretchy they are.  But I refuse to wear sweatpants and Uggs.  Plus on my trips abroad – especially for summer vacation I love to have something easy to throw on that can be packed rolled up, and will not reach it’s destination completely creased.

They don’t have too many bricks and mortar stores right now (though owned by Gap I expect real estate will be no problem, and they seem to be popping up stores where ever there is a Lululemon close by!).  The one here at Atlantic Station is HUGE.  It is beautifully merchandised, has great spacious changing rooms, and the staff are fabulous.  Nothing was too much trouble.  No pretentious yogis here.

These Allegro pants were what I really wanted to try.  They are super light weight, have a great stretchy waistband and I walked away with a black pair.  Ideal for travel and at home.  I love them.  As a note I got in a US 4 bottoms and size small tops so I suggest they fit on the larger side!

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I also love these capri skorts – the ‘seamless skirts got legs‘ –  and will be trying them as soon as they are in store.

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Their dresses are also great – especially for hot Atlanta summers and for summer vacations.  I have my eye on this ‘Twist and Turn maxi‘ for Cyprus this summer.

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On another note – my paranoia about the sun is growing annually.  I’ve heard too many horrifically sad stories recently and so I plan to be more guarded on the beach.  I have completely fallen in love with their rashguards.  Perfect protection, and also pretty darned cute too!

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As for today, well it seems a long way to go till beach weather that’s for certain.  I’m wearing the Boden velvet trim blazer from 2011, Boden Must Have Jumper in blackberry layered over an H&M tank, Hudson skinnies and my Newburys.  The scarf is also Boden from 2011.

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Boden are currently having a Spring Trim – 15% off selected items – and this stacks when you use my banner ads!  Enjoy:)

 

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2 dresses in 2 days.

I’m trying to find my running mojo again.  After a couple of months off, due to injury, getting back into the swing of things is tough.  My motivation seems to have buggered off.  After picking the Christmas tree out this morning I headed home with the intention of doing not much at all.  On my way back though I saw several runners and walkers out and about enjoying the cool air.  Suddenly I was attacked by a pang of guilt and no matter what I did I couldn’t shake it – I had to go out for a run.  So I did.  It was hard work but I did it and enjoyed it a bit.  Now I need to climb that hill back to where I enjoy it a lot – fingers crossed the stamina returns quickly.  Billy Joel helped me find my rhythm this morning – I really need to play him more.

Without a doubt connected to the lack of running, my choice of clothing has been driven more and more by comfort recently.  Another reason to get the running shoes back on otherwise half my closet won’t fit anymore.  I don’t wear dresses/tunics nearly as often in the winter as I do in the summer – not sure why as with a pair of tights and boots a knitted dress can actually be warmer than wearing trousers.  Yesterday I wore the Boden smocked tunic dress with M&S cable knit tights (mailed by Mum last winter!) and my Frye Phillip studded harness boots.  Now admittedly the tunic may not be the most flattering item of clothing I own, but I still like it a lot.  It is incredibly soft and really easy to wear.  Unfortunately most of the smaller sizes are currently sold out here – but definitely worth stalking – I’d suggest going down a size too if you are between sizes as it is generous.  On another note Boden have 35% off party pieces until midnight on Sunday – worth a look if you have some fun festive parties approaching!

Now yesterday I made quite a commitment to Poppy – I promised her we would make our own salt dough ornaments.  Yes my first foray into crafting – clearly I am losing my mind.  Once again I am all talk and no action – we’ve baked 6 so far…not enough to decorate more than 2 branches on my 8ft tree.  I’m trying to relax and not get too involved – but aaargh how difficult can it be to roll some dough out evenly…?  Step away from the children and leave them to it!

Anyway in my eagerness to be well prepared and collect salt, flour, acrylic paints etc. etc. I headed off to Target.  Fatal.  It took me 45 minutes to get past the clothing section.  Somehow this incredible beauty jumped into my cart – in both colorways too.  Now forgive me if I am wrong but it is incredibly similar in style (if not a complete copy) to the AllSaints solstice dress that retailed at a fair bit more than this Converse number at $30!  Rather happy with it it has to be said:)

I teamed it with H&M leggings, Newbury boots and then an old H&M scarf and my Zara quilted leather jacket.  I feel polished but comfortable…perfect!

I also walked out with my festive t-shirt for Christmas day!

Will have some exhibits regarding the tree and homemade ornaments soon hopefully! x

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Building the closet.

Friday was spent in IKEA.  MM and I finally decided to bite the bullet and buy part of, if not most of our closet.  We’d decided that based on price and aesthetics the IKEA PAX system is the way to go, and yes we had discussed the potential chaos and crankiness that will inevitably result from the 2 of us spending the next 20 years sitting in a windowless walk in closet assembling flat packs.  But we still bought it.  After dragging the enormous boxes off the shelves ourselves we opted for the delivery option, and unsur-freakin-prisingly they only delivered half the boxes last night.  Now we have to wait for the second half to be delivered today.

MM thinks we can have it built in a week – I’ll be ecstatic if I can hang stuff before Christmas.  I might have to start drinking again (I’ve not imbibed since Louisville – a record for me).

Yesterday I ran for the first time in a while and felt great – foot feels healed and I sweat buckets – it was great to be out there again…The weather was perfect too – really cool but sunny.  Unfortunately by 3pm it’s back to 80 degrees F so deciding what to wear is a real conundrum.  Layering seems to be the way to go.

Yesterday I wore my Zara cargo pants, Zara owl t-shirt and AllSaints Cerulean cardigan.  I did have to swap it out for a heavier knit last night while watching the debate.  I refuse to put the heating on yet!  Shoes are Tory Burch Eddies.

Today it’s a completely random look and though comfy I don’t really feel ‘me’.  The idea was to wear a short sleeved dress so I’m prepared for the warm afternoon – but I feel a bit too girly in this H&M skater dress.  I added a Boden cashmere cardigan (the most superior cashmere knits I’ve ever found), Boden leggings, a copy of the Anthropologie necklace that was huge a couple of years ago, and my Banana Republic round toe pumps – yes heels!  I haven’t worn heels in the day since I quit the corporate world!

 

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It’s my Friday.

Thursdays are my Fridays – I’m very lucky to have Friday as ‘my day’.  If the rain steers clear tomorrow I plan on trying to run 8miles for the first time in months.  I have a half coming up in October, which on the calendar looks really close now!  Then it’ll be time for the half at Thanksgiving and before I know it Miami will be looming…can I handle it?  One thing is for sure I am eating like a horse again with all this running.  My resolution is to at least try to eat like a healthy horse.

Have any of you ever responded to a Facebook offer?  I was a little skeptical when I first saw ‘xyz has just redeemed and offer at abc’ appear on my news feed but today for the first time I acted on one and bought a necklace.  I have been looking for a while at the J.Crew bubble necklace but there are some things I just won’t spend $150 on – costume jewelry is one of those things.  I’ve found lots of copy cats on eBay and Etsy.com but still some of them are $30 and above, and seem a bit risky to chance.  Well today I saw an offer at Lovely Lola Boutique and with shipping the necklace is just $14.90 – so I ordered 2!  You have to make a separate order for each necklace but at $14.90 it seemed too good to miss and well worth the risk…I’ll keep you posted when they arrive – though it sounds like it’ll be late September as there are just two girls packing and shipping!  This is not an endorsement as I have no affiliation with them – so fingers crossed that the necklaces are as fab as I hope!

The pink one would have looked great with my outfit today.  I’m wearing my green J.Crew shorts (in the sale at $35), an old H&M top, Zara off white jogging jacket and my Frye Carson button shorts.  Had to dash out of the house this morning to carpool so the photos were taken in the office bathroom!  Sorry!

This morning as I dropped off Hugh, one of the teachers at daycare told me I looked a different person from when I was taking Poppy there 5 years ago…I have to agree I don’t recognize that person anymore either.

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Free therapy.

Some weekends just turn out to be so much superior to others.  Not that the others end up as bad weekends but for some reason this weekend has just been…well…perfect.  Odd thing to say given that on Friday night I was up at 3am with a 4 year old refusing to sleep and 2 dogs with weak bladders.  Fortunately Friday had been a great day so it made the to-ing and fro-ing on Friday night more bearable.

I have to start with a confession – I cheated on my hairdresser.  After years of going to the same salon I have been introduced to a new salon by a friend.  Both Poppy and Hugh have had very successful cuts there recently and I really like the ambiance.  It’s a lot less pretentious than some of the big salons here and the senior stylist is also the owner so it feels a little more intimate and relaxed.  Given the success of the two trips with the children I decided to dip my toe and try a color and cut there myself.  I’ve given up trying to color my own hair and am now resigned to spending crazy money keeping the greys at bay.  I daren’t risk hair dye in the new bathroom!  Anyway I have to say it was a good trip – I did feel a ridiculous amount of guilt being in a different chair, but the owner of  A la Mode, Chad, was great and happens to be a runner and cyclist so we had lots to talk about after the Lance story had broken that morning.  Just wish the salon wasn’t called A la Mode – sorry just seems a tad cheesy to me.  I’m moving towards this style that Ginnifer Goodwin rocks – it reminds me of the 90’s – I just need to get mine a bit longer on top then we’ll get the trimmers out!

The afternoon was spent at the pool again – we’re trying to hang out there as much as we can before Labor weekend and the weather is just perfect here right now – the calm before the storm I think as Isaac is on his way.  MM and I had the perfect evening – great music and great, simple food – a fine Chianti, rotisserie chicken, tomatoes, balsamic vinegar and crusty bread – we sat outside in the summer evening watching the kids play – it was brilliant.

Yesterday was a bit mad with parties, swimming lessons and pools so an early night was in order but that, quite frankly, meant my run this morning was AMAZING.  With the perfect weather and the perfect running pal I didn’t even notice the miles.  It’s like an hour of therapy each week but free – I have the best routes to run on and the best conversation around…I feel on top of the world right now.  As a treat we’re off to the OK Cafe for pancakes then back to the pool – nothing too taxing today!

Here was my outfit briefly yesterday before the bikini – my Zara t-shirt which I adore – pinks and greys and animal print and just $20!  Worn with my Hudson jeans and Sam Edelman Louie‘s in rose taupe – I saw from a press release that they are increasing the number of colors these come in including ivory and gold – they are gorgeous and so comfortable.  While we’re talking about shoes if you are in the US check out 6pm.com – they are owned by Zappos.com but have GREAT prices!  They have my Carson button Fryes at half price and they aren’t seconds!

 

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Make the most of your assets!

Now there may be many who say, with 2 days to go before you turn 41, loud prints could be verging on the mutton dressed as lamb look.  But not me.  This summer I have fallen for loud prints, especially trousers with loud prints, in a big way.  It comes from acceptance.  Acceptance that I will never have a 21″ waist thanks to 2 children and my love of wine, but also acceptance that my legs are pretty darn good from running.  It’s very un-British to want to show off (and I don’t mean bragging), or to even say you think you look great, but maybe some of the American confidence is rubbing off on me.

My pants today are not for wall flowers that’s for sure!  I have seen them on bloggers all summer and admired how fabulous they look with their youthfulness and tiny statures.  Then while browsing the Zara website the other day I saw the last pair on sale for $20 and snapped them up knowing full well they’d probably be returned to the store.  Well last night they arrived and they are fabulous!  It was utterly joyous this morning putting them on after a good run – I couldn’t stop grinning.  I felt full of mischief this morning sitting in my car knowing people had no idea what I had on my legs!

Here they are in all their glory – the Zara tropical print pants:

I am wearing them with a white Express t-shirt, black Zara jersey blazer and my nectarine Tory Burch Revas which coordinate perfectly!


I know some of you will loathe them, but I hope others will be inspired to show off your best features and accept that we can step out of our comfort zone regardless of age!

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Carrot and stick approach.

So school starts back on the 6th August – ridiculously early in my opinion but we have been off since May 22nd so Poppy is definitely ready to get back into a routine.  She attended a first grade camp the other week to prepare her, and us, for the increased academic load of 1st grade.  Now much as I have tried to keep the reading going over the summer it became apparent that there has been some ‘it’s the summer and my brain is a sieve’ effect – hence I’ve stepped up the sight word practice, math and reading over the past week to appease my guilt and hopefully boost her confidence.  I always try to remain calm, patient and attentive and keep it light hearted and fun – i.e. I try to morph into what most would call a ‘reasonable person’.  Unfortunately Poppy is 50% me and 50% her Dad so can be prone to tantrums whilst being stubborn as a mule – great – a model pupil:)  So rather than threatening to remove all privileges if she doesn’t comply I am trying an approach that I know works well with me – bribery.  For every week that she completes her assigned activities she will receive $10 to spend as she wishes – or even save if she pleases – but I think that ‘save’ gene may be absent thanks to me.  We’ll see how the carrot approach works…but if her complaints about a week being to long to wait before being rewarded are anything to go by it’s still going to be a challenge.  Please send oodles of calm, serenity and patience my way for the next school year.

I’m very excited about the Olympics starting this week after going cold turkey this week – I’ve missed having a Tour de France stage to watch every evening…I thought I’d share this photo with you doing the rounds on the social networks.  It made me smile – my brother still calls me Eddie for various reasons:)

I’m wearing my gingham J.Crew shorts today with a pink Boden essential t-shirt that I got in the sale last year – it’s so soft I love it.  I paired them with a scarf that I think I got from Target but really can’t remember, and my Boden espadrilles from a couple of years ago.  Sorry about the wet hair just showered after a lovely 4 miles this morning!

Oh that reminds me of 2 additional sales purchases I received yesterday – 2 Blighty Boatnecks – highly recommended, though not massively reduced, they are quite thick and perfect for layering over a t-shirt in the cooler months – I love them.  I got the dusk and the quail egg and the quality is amazing.

Oh and Hugh’s stash of Fall items arrived – tartan baggies in all colors, half a dozen long sleeved t-shirts and a hoody.  Boden’s Mini Boden boys line is amazing – I particularly love the ketchup and scooter applique tees this year.  There’s some lovely girls stuff too but as Poppy is still in 5-6 I’m going to wait and see if she has a growth spurt to a 7-8 before ordering anything for her – she has plenty to choose from from last year.

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